I am currently with Partners & Simons, and have 11+ years of marketing analytics experience. Starting at Wellogic, (now LumiraDX), and advancing his career at BGC Boston where his team earned MITX Award nominations for “Best Applied Technology” and “Best Direct Response Campaign.” At Partners & Simons, I am responsible for overseeing the Analytics team and establishing client measurement strategies. My team identifies and procures the necessary tools to assess performance, and delivers campaign reports that communicate the impact of marketing. I am well versed and certified in a variety of reporting and analytics tools. These include the Google Suite, (Analytics, Tag Manager, and Data Studio) and the Adobe Marketing Cloud, (Analytics, Audience Manager, and Campaign). He’s expert with BI tools such as Tableau and Datorama, CRM platforms such as Salesforce and marketing automation software such as Pardot and Marketo. My client experience includes AIG, Blue Cross Blue Shield, Grand Circle Travel, Athena Health, Boston Children’s Hospital, Revolution Health, MedVirginia and Verizon HealthCare.
Connect with me on LinkedIn http://www.linkedin.com/in/jasonbudelmann